Top 3 Benefits of Shooting in HDR vs Flash and Why We Do It

HDR method vs. Flash method for real estate photography is widely debated among photographers. Here is why we prefer the HDR method over the flash method.

When someone says that photography is easy, most photographers will scoff and immediately categorize this person as uneducated and unrefined.  But let us inform you, the customer, on a little secret…photography actually can be a very easy discipline depending on what exactly is photographed.  Fruits? Easy.  Landscapes? A bit more difficult.  Now, as the owners of what is likely beautiful and valuable real estate, we know the question that is burning in your mind. What about real estate? And the answer is that real estate actually is one of the HARDEST subjects to shoot.  From weather, to odd furniture, to lighting and exposure settings, to color balance, real estate photography is no easy task (which is even more of a reason to hire a team of professionals).  Luckily, we use shoot in HDR, which stands for High Dynamic Range, a technologically advanced method that is sure to bring out the best in your real estate photos.

Turnaround Time

One of the most important things when it comes to shooting is turnaround time. As the customer, you don’t need us telling you that.  But rest assured the HDR method is fundamentally quicker than its older counterpart. Instead of spending hours installing and constantly tweaking clunky flash cameras, HDR can maintain that natural color exposure with far less equipment. In other words, HDR is going to be quick without reducing the quality of the photos. We strive to give you quality with speed and using this method helps us to achieve exactly that.


Another benefit of using this method is that the setup is simple enough without a lot of elaborate equipment. Our team utilizes a high-quality camera and tripod setup which makes things easier to shoot.  It allows us to easily maneuver around corners and doorways to capture shots from every angle imaginable.  You will not have to stain yourselves moving furniture or making significant changes to the natural layout.

Immersive details

Without a doubt, making sure that your photos feature the details of the location is one the most important aspects. With HDR, there is no need to worry about missing out even on the smallest of details. The archaic flash method tends to produce photos with overexposed highlights and underexposed shadows which ultimately obscure details and can even make rooms appear smaller and darker.  Wide angle photos taken by HDR provide incredible detail that give a property, whether exterior or interior, a more realistic and higher chroma representation.

As we strive to provide you with the highest quality photos in the fastest time, we choose to use HDR, and above are the benefits that you will receive from this method. We want to help you to get more sales and to showcase the beauty of the listing. Choose us as your partner and let us take things to the next level when it comes to showcasing the property.

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